Rooshabh Doshi
Is Email Marketing Still Relevant?
Despite its ill-conceived reputation as a dated method of marketing in the bright age of social media, email marketing has been known to...
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Rooshabh Doshi
- Jul 1, 2021
- 14 min
Marketing for Restaurants during the Pandemic (and after!)
I’m not going to use the dreaded ‘U’ word (unprecedented if you’re wondering). We’ve been through that spiel enough in recent times. Yes,...
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Trishita Khanderia
- May 24, 2021
- 6 min
The Art of the Soft Sell AKA How to Build A Brand Universe
Picture this: The TV from the 90s is back. Chaotic, experiential, exciting, confusing – and it’s by Off-White (with that glitch that we...
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Rooshabh Doshi
- Apr 23, 2021
- 20 min
12 Ways to Defeat the Instagram Algorithm
There’s no doubt that Instagram has become one of the most effective platforms for brands to reach out to their customers organically. In...
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Rooshabh Doshi
- Apr 13, 2021
- 12 min
The Ultimate Guide to Audience Targeting for Luxury & Lifestyle Brands
Have you ever considered that digital marketing’s incompatibility for luxury, lifestyle or niche brands can be a complete misconception?...
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Rooshabh Doshi
- Apr 1, 2021
- 9 min
Digital Marketing Trends In India For 2021
There is no doubt that there has never been a more significant shift in customer behaviour, psyche and intent in a year than the mindset...
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