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Rooshabh Doshi
May 2, 20226 min read
Is Email Marketing Still Relevant?
Despite its ill-conceived reputation as a dated method of marketing in the bright age of social media, email marketing has been known to...
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Rooshabh Doshi
Jul 1, 202114 min read
Marketing for Restaurants during the Pandemic (and after!)
I’m not going to use the dreaded ‘U’ word (unprecedented if you’re wondering). We’ve been through that spiel enough in recent times. Yes,...
307 views0 comments
Trishita Khanderia
May 24, 20216 min read
The Art of the Soft Sell AKA How to Build A Brand Universe
Picture this: The TV from the 90s is back. Chaotic, experiential, exciting, confusing – and it’s by Off-White (with that glitch that we...
496 views0 comments
Rooshabh Doshi
Apr 23, 202120 min read
12 Ways to Defeat the Instagram Algorithm
There’s no doubt that Instagram has become one of the most effective platforms for brands to reach out to their customers organically. In...
146 views1 comment
Rooshabh Doshi
Apr 13, 202112 min read
The Ultimate Guide to Audience Targeting for Luxury & Lifestyle Brands
Have you ever considered that digital marketing’s incompatibility for luxury, lifestyle or niche brands can be a complete misconception?...
2,439 views0 comments
Rooshabh Doshi
Apr 1, 20219 min read
Digital Marketing Trends In India For 2021
There is no doubt that there has never been a more significant shift in customer behaviour, psyche and intent in a year than the mindset...
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