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9 Hospitality Trends to watch out for in 2025
With the advent of the year 2025, the Indian travel, hospitality, and dining landscapes have evolved rapidly, reflecting the country’s...
Rooshabh Doshi
May 25, 20255 min read


Is Email Marketing Still Relevant?
Despite its ill-conceived reputation as a dated method of marketing in the bright age of social media, email marketing has been known to...
Rooshabh Doshi
May 2, 20226 min read


Marketing for Restaurants during the Pandemic (and after!)
I’m not going to use the dreaded ‘U’ word (unprecedented if you’re wondering). We’ve been through that spiel enough in recent times. Yes,...
Rooshabh Doshi
Jul 1, 202114 min read


The Art of the Soft Sell AKA How to Build A Brand Universe
Picture this: The TV from the 90s is back. Chaotic, experiential, exciting, confusing – and it’s by Off-White (with that glitch that we...
Trishita Khanderia
May 24, 20216 min read


12 Ways to Defeat the Instagram Algorithm
There’s no doubt that Instagram has become one of the most effective platforms for brands to reach out to their customers organically. In...
Rooshabh Doshi
Apr 23, 202120 min read


The Ultimate Guide to Audience Targeting for Luxury & Lifestyle Brands
Have you ever considered that digital marketing’s incompatibility for luxury, lifestyle or niche brands can be a complete misconception?...
Rooshabh Doshi
Apr 13, 202112 min read


Digital Marketing Trends In India For 2021
There is no doubt that there has never been a more significant shift in customer behaviour, psyche and intent in a year than the mindset...
Rooshabh Doshi
Apr 1, 20219 min read
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